During my first visit to Japan in 2002, I wrote down every Japanese word that I had known before visiting Japan. The thin vocabulary of about 150 words that I managed to scrape together had to do almost exclusively with an exotic and imaginary Japan, or a consumable Japan... with eating Japanese food, Japan at war, Japanese pop culture, the Japanese art and fashion worlds, and, overwhelmingly, with dozens of Japanese brand names. I asked five Japanese-speakers to improvise a series of scenes from daily life, using only my primitive foreigner's Japanese:
AIWA / AKIRA KUROSAWA / ANIME / ARIGATO / ASAHI / ATARI / BANANA YOSHIMOTO / BONSAI / BUBBLE ECONOMY / BUNRAKU / COMME DES GARÇONS / DAIHATSU / DAIKON / DOJO / DOMO / EDAMAME / EDO / FUJI / FUKUOKA / FUTON / GAIJIN / GEISHA / GODZILLA / HAIKU / HANAE MORI / HARA KIRI / HELLO KITTY / HIDEKI / HIROHITO / HIROSHIGE / HIROSHIMA / HIROSHI SUGIMOTO / HITACHI / HOKUSAI / HONDA / IKEBANA / ISAMU NOGUCHI / ISOZAKI ARATA / ISSEY MIYAKE / ISUZU / KABUKI / KAMIKAZE / KANAZAWA / KANEBO / KARAOKE / KARATE / KASUGAI / KAWASAKI / KAZUO ISHIGURO / KIMONO / KIRIN / KODAMA / KONICHIWA / KONIKA / KOYANAGI / KYOTO / LOVE HOTEL / MANGA / MARIKO MORI / MAZDA / MEIJI / MIKADO / MISO / MITSUBISHI / MOSHI MOSH / MUJI / MY MELODY / NAGASAKI / NARITA / NETSUKE / NIKON / NINJA / NIPPON / NISSAN / NOBU / NOBUYOSHI ARAKI / ORIGAMI / OSAKA / OSHINKO / OTAKU / PACHINKO / PANASONIC / PIKACHU / POKEMON / RAMEN / REI KAWAKUBO / SAKE / SAKURA / SALARYMAN / SAMURAI / SANRIO / SANYO / SAPPORO / SARIN GAS / SASHIMI / SAYONARA / SEGA / SEIKO / SHABU SHABU / SHINKANSEN / SHISHEIDO / SHOGUN / SOBA / SONY / SUMO / SUNTORY / SUSHI / SUZUKI / TADAO ANDO / TAKA ISHII / TAKASHI MURAKAMI / TAMAGO / TARO NASU / TATAMI / TEMPURA / TEPPANYAKI / TERIYAKI / TOFU / TOKYO / TOMIO KOYAMA / TONKATSU / TOSHIBA/ TOYOTA / TSUNAMI / UDON / UKIYO-E / UNAGI / WASABI / WATARI-UM / YAKITORI / YAKUZA / YAMAHA / YASUMASA MORIMURA / YAYOI KUSAMA / YEN / YOHJI YAMAMOTO / YOKOHAMA / YOKO ONO / YOSHITOMO NARA / YUKIO MISHIMA / YUKO HASEGAWA / ZEN